Internet marketing consists of a few main categories:
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Search Engine Marketing
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Pay Per Click
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Content Match / Adwords
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Banner Advertising
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Email Marketing
Of course there are more advertising options available but these are the most commonly practiced.
Search Engine Marketing
Search Engine Marketing and Internet Directory Marketing
is one of the best ways to get your website noticed and ranked by search engines. We offer manual submission programs to submit your website to the most popular search engines and web directories across the country and the world.
Please click here to send us an email and request a quote.
Pay Per Click Advertising
is one of the most popular ways of advertising on the internet and typically bring more traffic to a website. Companies that implement well thought out pay per click advertising campaigns and analyze the click through rate and ROI can realize an increase in brand awareness and sales. However pay per click advertising campaign management can be time consuming and confusing to many. In addition, to hire a full time Internet Marketing Specialist can be financially un-feasible.
By outsourcing your Pay Per Click Campaign to a company that specializes in Internet Marketing you are not only preparing your company for growth, you will be saving money and optimizing your changes of internet advertising success.
Content Match / Adwords
Unlike many search engines Google, to its credit, clearly denotes search listings that are paid placement. In fact, Google AdWords appear in a separate section down the side of the screen.
Google AdWords and Content Match provide an inexpensive advertising venue for businesses to advertise products or services to a targeted audience. Advertisers have the ability to control their budget, target their advertising based on keywords. Advertisers are also free to determine the ad contents.
Google AdWords allow for nearly instant traffic, which can be turned on and off. Traffic results can be measured, providing information on what is successful, what isn't and what needs to be changed. AdWords can be found that work by running a test campaign.
Benefits to AdWords and Content Match
Advertisers bid on keywords, the more an advertiser is willing to pay the higher the likelihood the ad will appear higher in position in the list of ads served. Google, invariably wanting to make the most from advertisers, determines placement based on a combination of click through rate, bid amount and budget. Of course, in order to maximize revenue and please searchers Google does have guidelines for ads served and all ads must receive a minimum percentage click through or they are removed. By utilizing an Internet Marketing specialist to manage your ppc campaign, you company will maximize the campaigns potential for success. Please feel free to contact us to discuss your ppc campaign needs.
Banner Advertising
A web banner or banner ad is a form of advertising on the World Wide Web. This form of online advertising entails embedding an advertisement into a web page. It is intended to attract traffic to a website by linking them to the web site of the advertiser. The advertisement is constructed from an image (GIF, JPEG), JavaScript program or multimedia object employing technologies such as Java, Shockwave or Flash, often employing animation or sound to maximize presence.
If you are interested in or would like our assistance with banner advertising, please feel free to contact us anytime.
Email Marketing
The practice of sending sales letters or customer newsletters by email. While some individuals think it can be annoying, many businesses find it a cost effective marketing tool. Email communications are often more effective than printed direct mail, because a reader can click on a link and go straight to the sender's web site.
Rock Intuit offers a variety of email marketing solutions. We can help your company develop a mailing list, implement customized programming to manage the list and develop a newsletter/email campaign strategy. Please contact us for more information about email marketing solutions.
